Starting to advertise could also signal that the automaker is responding to challenging times. "We'll try a little advertising and see how it goes," he said in Austin, agreeing with a fan who said more people should know about Tesla's features and prices. Still, the company has not run any mainstream print or digital advertising. For years, Tesla has paid people to promote its vehicles through a referral system, and Musk has pushed advertising-like messages on social media. Ads for Tesla?Ī two-way-adulation-slash-question-and-answer session led to a few news items, including that Tesla might start paying for advertising. Talking optimistically about Tesla's future lineup, Musk promised "two new products that I think you will be very excited about." Still, he didn't specify what those are other than to say that the design and manufacturing techniques of those products are "head and shoulders above anything else in the industry." Musk said, "We are already building a new product," and he expressed his guess that these two models will sell 5 million units a year. BROWN | Getty Images New-Product Promises Musk at the initial unveiling of the Cybertruck.
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